• Robin Fontaine

“Empowering an intelligent, sustainable and connected world” - Ericsson

If we look at pop culture, it often appears that the future is imagined as either a dystopia where humanity has fallen or a sort of utopia represented by immaculate white buildings and impressive new communication methods that allows perfect instant connection anywhere on the planet. Although in either scenario, it does not seem that environmental sustainability is much of an issue. In the best scenarios, sustainability is achieved through discovering a power source that provides unlimited energy to the whole planet. But what if we reversed that trend of thought? What if instead of discovering an unlimited energy source, we managed to reduce our energy consumption?

In this mindset, the Swedish company Ericsson is attempting to reduce the energy usage of its material drastically. Indeed, it is probably not a secret anymore, in our hyper-connected lifestyle, telecommunication and internet broadband became increasingly power-hungry. By continually innovating to develop faster internet connection, we have also multiplied our energy usage and by extension our carbon. In this context, Ericsson is committed to achieving a 5G product portfolio ten times more energy efficient (per transferred data) than 4G by 2022!

This innovation goes in the sense of European ambitions to develop digital and environmental sustainability transition. It is not a secret that Europeans will most definitely not be the leaders in the 5g technologies. The USA, China or Japan have already achieved better and faster in developing 5g network in terms of efficiency and rapidity. Although, in a sheer European spirit, Ericsson is currently in the midst of becoming the leader in sustainable 5g network development.

Although Ericsson’s dedication to environmental sustainability transition goes beyond innovation and energy consumption reduction. The company is aiming to drastically reduce their own emission by 35% compared to 2016 until 2022. Considering the foreseen development of the digital sector in the next ten years, a reduction of emission by even 30% is a huge step towards achieving efficient competitive sustainability. Through innovation and best practice, Ericsson aims to increase the energy performance of their products and will provide stewardship in the telecommunication sector and impose best practice in Europe and most probably beyond.

Further, Ericsson has recently developed a strong plan to integrate circular economy as a central element of their production system. With this plan in mind, on top of the energy reduction, applying circular economy principles on product design and material use will further reduce the company’s impact on the environment. It will set the companies on the path of achieving carbon neutrality both in production and execution.

Following that, Ericsson has already established a plan towards carbon neutrality and aims to achieve it in its own operations by 2030. The company is a model of transitioning towards digital and environmental sustainability. “Integrating sustainability and responsible business practices and programs across the Company help run operations more efficiently.” Not only does it manage to reduce its negative impact, but it also increases its market shares by develops amazing innovation that will be capital increasing its competitiveness all the while reducing its costs of operations.

Thanks to these innovations, Europe could catch up on 5g technologies and impose sustainability standards on the global market.

Stay safe, live well, live green!

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